Providing access to data to help enterprise users make better business decisions.

Overview of KnowledgeApps’ Business Intelligence Solution

Using fact-based support systems improves business decision making. Business intelligence (BI) is the process of gathering factual information in the field of business.

It can be described as the process of enhancing data into information and then into knowledge. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence to most companies.

BI can be seen as a broad category of application programs and technologies for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.
Business intelligence systems are contrasted to more classic forms of information gathering by their interdepartmental focus and their general overview towards business performance. They are also unique in their use of advanced technology and techniques to mine for data and to crunch that data in the most optimal manner. While a group in charge of market analysis might have a strong understanding of the particular sector of the market in which a business operates, their lack of the same detailed understanding about specific competitors and the inner management of the company make their information less useful. In business intelligence model, all these various forms of business improvement are tied together so that communication is quick and easy, and each segment helps inform the other segments so their insights are even more valuable than they would be on their own.
Once a business intelligence system is in a place, a company can expect to find improved turnaround times on data collection, ideas for new business initiatives, more targeted marketing campaigns, a much more precise picture of customer needs and desires, and a strong understanding of how best to compete with top competitors. The improvement in business agility that comes with business intelligence is substantial in most cases, and allows a company to take better advantage of constantly evolving market conditions.
The promise of business intelligence is fulfilled when all users access all of their data, at the right time, using an interface that best meets their needs, to understand what is happening, why, and determine what actions they should take to help the organisation succeed. However, the BI solutions of today need to address a lot more than plain old reporting and analysis.
For BI users, it’s all about better performance. Business Intelligence needs to support performance management and be able to deliver coordinated, consistent information. Businesses need a BI solution that lets them know where they are in their strategy, what brought them here, and how best to set their sights for future performance. Coupled with integrated planning capabilities, organisations can then determine budgets, plan targets, and manage both effectively.

KnowledgeApps’ Business Intelligence

From raw data to real answers: Business intelligence means simplicity—providing insight in user-friendly ways. The new breed of CIO is not relying on BI for tools and technology alone; the new CIO is leveraging BI to get aligned with the business. However it takes more than just BI to do this. It takes Business Performance Management, which is ‘BI with a purpose’. Companies today are shifting the sole focus away from tools and technology and focus on aligning the technology with the business and with the business processes. BPM (BI with a purpose) is the new battle cry for IT. BPM allows the new business-minded CIO to bridge gaps and allows the company to act with one mind and speak with one voice.

KnowledgeApps was designed from the start with business intelligence built-in. Companies can identify their most profitable customers and channels, and target them with the most effective tactics. For example Marketing & Sales departments can predict the success of website promotions and marketing campaigns, while analytics deliver cost savings; direct mail campaigns can be much smaller if data mining is used to cherry pick the address list.
Rich customer and client data is collected at every communication channel. This enables Multi-Channel Analysis, a 360-degree view of customer behaviour. Customer profiles begin with information implicit in click-stream and purchase behaviour. KnowledgeApps records behaviour that traditional web logs cannot recognise (e.g., abandoned orders and failed product searches). Data from other systems can be imported with leading ETL (extract, transform, load) tools. The complete system yields insights via an intuitive Web-based Analysis Centre, leveraging the power of advanced data mining, visualisation, OLAP, and reporting capabilities.

Most importantly, KnowledgeApps BI means delivering relevant data the way users want it. Our customers need to consume information in various forms, whether it’s a management dashboard that tracks performance against key metrics, visual analytics that transform simple Excel spreadsheets into dynamic presentations, or operational reports that offer real-time snapshots


Analysis Centre

Data Mining

Data Management

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